Hello
My name is Serena McNabb, and I am a Marketing Graphic Designer at PFC Brakes. I hold a degree in Integrated Marketing Communication from Winthrop University.
With a strong foundation in branding, strategic communication, and visual design, I am confident in my ability to lead creative initiatives from concept to execution, I consistently deliver high-quality work that elevates the brand and supports business growth.
My Story
I acquired my associate degree from York Technical college where I switched from a graphic design major to an Integrated Marketing Communication major. I've always wanted to attend Winthrop University, so after receiving my associate degree I started the journey in getting my bachelors of science in Integrated Marketing Communication.
Since graduating from Winthrop University, I have gained knowledge from my internship experience at Atlas Copco and my "real world" experience from PFC Brakes. These opportunities have sharpened my skills in brand development, strategic communication, and visual storytelling. Each experience has strengthened my marketing abilities, and I hope everyone enjoys my work that I've created as much as I have!
Resume
Education
Aug. 2022 - May 2024
Bachelor of Science, in
Integrated Marketing Communication
Winthrop University, Rock Hill, SC
Completed two years in the transfer program at Winthrop University where I learned how to drive the marketing of products and services to consumers and business organizations through the use of advertising, public relations, promotions, and corporate communication.
Aug. 2020 - May 2022
Associate of Arts
York Technical College, Rock Hill, SC
Completed two years of college during which I learned the fundamentals of my profession and transferable skills that help when setting out into the workforce.
Experience
Aug. 2024 - Present
Marketing Graphic Designer
PFC Brakes - Clover, SC
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Works with multiple race teams to promote there brands on PFC's social media platforms.
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Works on developing brand image and unity for the PFC Brakes corporation.
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Develops and implements marketing campaign, new product launch, video, and photo shoots
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Conducts vertical marketing research
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Creates social media organic strategies and asset creation (digital and print)
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Website and SEO development
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Utilizes product rendering software to better advance the brands image.
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Creates marketing material for two divisions of PFC, Aftermarket and Race.
Oct. 2024 - Dec. 2025
Freelance Graphic Designer
CCP - Fort Mill, SC
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Worked with CCP to develop brand identity and image.
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Created brand logo
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Helped with website updates and overall look and feel.
Jun. 2023 - Aug. 2024
Digital Marketing Intern
Atlas Copco - Rock Hill, SC
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Worked hand in hand on social media and PR efforts for the Atlas Copco brand
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Developed and implemented marketing campaign, new product launch, video, and photo shoots
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Conducted vertical marketing research
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Created social media organic strategies and asset creation (digital)
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Website and SEO development
Oct. 2023 - Nov. 2023
Marketing Specialist
Adult Enrichment Center - Fort Mill, Sc
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Created social media organic strategies and digital asset creation
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Shot and edited videos for nonprofit organization
Sep. 2023 - Nov. 2023
Content Specialist
Winthrop University Department of Biology - Rock Hill, SC
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Created documentary for department which included editing and conducting interviews
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Created video promotions for department
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Wrote press releases for department
Skills
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Adobe Suites (Illustrator, Photoshop, InDesign, Acrobat, Premier-Pro)
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Figma Creation
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Canva Designs
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SolidWorks Rendering
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Videography
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Splicing and or editing videos
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Creating print ads
Contact
I'm always looking for new and exciting opportunities. Let's connect.