Winthrop Articles and Research

During my time at Winthrop University, I created a collection of marketing-focused articles that highlight my skills in research, strategic communication, and clear, engaging writing.

These pieces reflect my growth in Integrated Marketing Communication and my ability to connect academic concepts with real-world application.

Anna Dougles Artcile

Here is an article from Winthrop's "The Outlet" that I created on Anna Douglas a speaker that came to Winthrop to discuss her achievements and accepting the distinguished alumni award.

Interview with PR Professional

Interview with PR Professional, Mackenzie McNabb, on why they chose this career path and what insights can they provide me on their day-to-day activities as a Senior PR/PI Specialist.

Q & A with Dr. Sasaki

Article taken from interview with Dr. Sasaki on how Winthrop biology department is helping him with his independent study on human impact on wildlife (specifically southeastern box turtles).

Neutrogena Marketing (SWOT) Analysis

In-depth research on the Neutrogena brand in which I give insight into the company's mission and objectives as well as providing a SWOT analysis.

Biology Article for MCOM Newsletter

Article created to bring awareness to the new Department of Biology documentary and how IMC marketing students were helping create the film.